Built by Operators, Not Theorists
Kevin builds the engine that generates leads. Lucas builds the engine that closes them. Most firms do one or the other.
Kevin Townsend
Founder & Chief StrategistBefore Catalyst Shift, Kevin spent years inside the intelligence community and defense consulting, where systems either work or they don’t. As a CMMC consultant, he saw the same pattern: small companies spending everything on compliance with nothing left for growth. So he built the thing he wished existed — a growth infrastructure that runs without the founder, compounds over time, and pays for itself within 90 days.
Lucas
Chief Revenue OfficerLucas brings 15+ years of revenue leadership across cybersecurity, SaaS, and enterprise sales. He’s held senior roles at companies including RSA, Microsoft, Mandiant, and Palo Alto Networks. He doesn’t just advise on sales process — he builds the pipeline architecture, CRM infrastructure, and deal playbooks that turn leads into closed revenue. His hands-on deal coaching is what makes Catalyst Shift’s revenue operations track genuinely different.
Keith Maselli
Delivery & OperationsKeith has built and sold a business. That founder credibility is invaluable on discovery calls — prospects trust someone who’s been in their seat. He handles delivery components, client communication, and operational verification on every system we ship. He’s also rapidly growing his technical capabilities across the full stack.
Both Sides of the Growth Engine
Most growth firms are either all strategy (they can’t build), all technical (they can’t sell), or all marketing (they can’t operationalize revenue). This team does all three.
Kevin diagnoses and builds. Lucas operationalizes revenue. Keith delivers and validates. The Kevin + Lucas combination is the differentiator: Kevin builds the engine that generates leads, Lucas builds the engine that closes them.
Catalyst Shift exists to solve one problem: helping capable founders break through their growth ceiling without burning out.
Our Values
Honesty Over Salesmanship
We’ll tell you if we’re not the right solution. We’d rather lose a deal than waste your money on something that won’t work.
Implementation Over Advice
We don’t hand you a strategy deck and walk away. We build the systems, deploy the tools, and train your team to run them.
Results Over Activity
We measure success by revenue impact, not hours logged. Every initiative has a direct line to your bottom line.
Sustainability Over Dependency
Everything we build is designed to run without us. When we leave, your systems keep compounding.
Ready to Work With Us?
Book a free strategy call. We’ll map your biggest growth levers across marketing and sales.
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