M.02Founding cohort · in build

Churn Early Warning.

Catch churn 60–90 days out.

Behavioral risk scoring on at-risk accounts before they cancel. Intervention playbooks, weekly alerts, monthly board view. Save the relationship while there's still time.

●Early warning, 60–90 days out

Book onboarding call→See how we work

Founding cohort · deliverables in writing

Founding cohort preview · Module 02 build

The problem

By the time most teams can see churn risk clearly, the cancellation conversation is already on the calendar.

The early indicators are usually buried in data nobody has time to read — and by the time the gut check lands, the cancellation conversation is already on the calendar. That's not a failure of attention; it's a system that nobody has built yet. Catch the signal early enough to act, and the renewal conversation looks entirely different.

What’s in the box

What this delivers.

→Weekly churn-probability ranking across all accounts
→Plain-language attribution for every rank — what's driving it
→Intervention playbook per high-risk account
→Expansion-candidate flags on the inverse signal
→Renewal cadence calendar — when to hold each QBR by risk
→Operator dashboard: rank deltas week-over-week
→Slack / Teams digest — Monday morning, top-five risk movers
→Monthly board-ready churn report

Spec sheet

The honest details.

What runs, where, on what data, with what latency. No black box.

Data sources	PSA tickets · Calendar · CRM activity (read-only)
Refresh cadence	Weekly ranking · Daily ingest
Lead time	60–90 days of advance warning on at-risk accounts
Setup	2 weeks · concierge onboarding
Where it runs	Catalyst infra · SOC 2 Type II in progress · US-only
Customer data	Never used to train cross-MSP models
Data retention	13 months rolling · purged on offboard

Guides & playbooks

Go deeper on M.02.

Practical, no-login playbooks on the work Churn Early Warning automates. Read online or download as a PDF.

How to Predict MSP Client Churn Before It Happens

Churn rarely surprises you in hindsight — the signals were already in your PSA and RMM. Here's the checklist of warning signs and the playbook for catching at-risk accounts 60–90 days out.

Read guide →PDF ↓

The five modules